Summary
Tokenology is a web 3 analytics and social platform combining Social Networking + Data Aggregation + Resources to be a one-stop shop for NFT traders.
It gives traders and investors deeper insights, higher quality user experience, and a community trusted source instilling confidence in every trade.
Tokenology aims to position itself as a market leader through user - centered design, unmatched tool and data aggregation, and a community first platform for NFT investors.
My Role
As the Lead Product Designer, I employed customer-centric research and leveraged competitive insights to drive the development of Tokenology. With the development of a robust design system, the team was able to achieve efficient and effective agile sprints.
Role highlights included:
Pain Points
In the case of Tokenology, as the lead designer for the project, I identified several pain points specific to NFT investors. These pain points include:
Tool Overload
NFT investors face the challenge of having too many tools available to them. The abundance of platforms and analytics tools can lead to information overload and difficulty in finding the most relevant data for informed decision-making.
Unique On-chain Data Points:
NFT investments rely on on-chain data such as transaction history, ownership records, and metadata. However, accessing and interpreting this unique on-chain data can be complex and time-consuming, hindering investors from gaining comprehensive insights.
Lack of Community and Trust
NFT investors often lack a dedicated community and trusted source for information and collaboration. The absence of a platform that fosters a sense of community and provides reliable information can lead to a lack of confidence in making trades and investments.
Our Approach
To address these pain points, our approach for Tokenology involved:
Streamlining Tools
We aimed to simplify the NFT investor's experience by consolidating and integrating various tools into a unified platform. This would eliminate the need for investors to navigate multiple platforms and allow them to access relevant information and analytics seamlessly.
Simplifying On-chain Data Analysis
We developed intuitive features and visualizations to simplify the interpretation of on-chain data. By presenting key insights in a user-friendly manner, we aimed to empower investors with actionable information and eliminate the complexities associated with analyzing raw on-chain data.
Building a Community-First Platform:
Recognizing the value of community in the NFT space, we focused on creating a platform that prioritizes community engagement and fosters trust among investors. This involved implementing features such as forums, social networking capabilities, and user-generated content to facilitate collaboration and knowledge sharing.
By addressing these pain points and adopting a user-centered design approach, Tokenology aimed to provide NFT investors with a streamlined experience, comprehensive insights, and a trusted community-driven platform that instills confidence in every trade and investment decision.
After an intensive year of design and development, the Tokenology team is poised to become an industry leader during the upcoming bull market. Currently, they are conducting thorough beta testing and fine-tuning their stack in preparation for the public launch.
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